White & Case advises Carlyle on acquisition of majority stake in Incubeta

Global law firm White & Case LLP has advised The Carlyle Group on its acquisition of a majority stake in international digital marketing agency Incubeta Holdings International Limited. 

"Our team helped navigate this important strategic investment, which will enable Incubeta to accelerate its growth in the international digital marketing space," said White & Case partner Ken Barry, who led the Firm's deal team. "Advising on this deal highlights White & Case's expertise advising key players across the private equity and technology industries."

Founded in 2004 and headquartered in London, Incubeta has more than 800 people working across 22 offices worldwide and is one of a select few globally certified Google Marketing Platform partners. The investment will support and accelerate Incubeta's international growth plan through the development of their existing services and commercial operations.

The White & Case team which advised on the transaction was led by partner Kenneth Barry and included partners Colin Harley, Will Smith, Nicholas Greenacre, Tim Hickman, James Johnson, Jonah Anderson, John Rogerson (all London), Gary Felthun (Johannesburg), Phillip Trillmich (London, Frankfurt) and Daniel Zapf (Frankfurt) and associates Will Summers, Irina Fogarty, Charlotte Deans, Ben Tansey, Liz Blum, Minna Horwitz, Lily Teh, Alec Buchanan, Will Cashman, Aishwarya Jha, Sarah Lee, Vishnu Rege, Joe Barnes, Joseph Fox-Davies (all London), Sandile Mathebula and Stef De Gouveia (both Johannesburg).

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