Taylor Moore-Willis is an associate at White & Case where her practice centers copyright and trademark litigation, licensing, and counseling.
Taylor draws on her wide range of copyright and trademark experience to guide clients through complex legal landscapes that impact both innovation and consumers alike while also fostering a culture of innovation through intellectual property thought leadership.
Taylor routinely advises teams addressing novel business challenges rooted in the assessment, development, and launch of new brands. Taylor has a track record of energetically approaching complex legal issues and providing perceptive advocacy for clients across numerous industries including consumer goods, manufacturing, education, telecommunications, and media and entertainment.
Taylor has notable experience in the CPG industry. Prior to joining White & Case, Taylor served as Intellectual Property Counsel at General Mills where she routinely advised on emerging technologies, licensing, and provided comprehensive intellectual property guidance to stakeholders within the research and development, digital and technology, consumer research, partnership, and marketing teams.
