Elyse McNamara

Elyse McNamara focuses on trademark, false advertising, and copyright litigation, as well as advertising counseling. Her practice extends to a broad range of industries, including food and beverage, fashion and apparel, technology, travel and leisure, and other consumer goods and services.

Elyse's trademark and brand management practice includes trademark prosecution, portfolio management, and litigation; as well as advertising counseling and litigation, including false advertising claims. She also counsels clients on the selection, registration, maintenance, and enforcement of trademarks in the United States and globally.

In law school, as part of the University of North Carolina School of Law Intellectual Property Clinic, Elyse conducted trademark clearance searches, drafted clearance opinions, and completed trademark applications submitted to the U.S. Patent Trademark Office (USPTO). She also was a member of the North Carolina Journal of International Law, served on the executive board of Women in Law, and externed at the North Carolina Court of Appeals.

Prior to joining White & Case, Elyse worked for a global intellectual property boutique.