Global law firm White & Case LLP has advised GfK SE on a definitive agreement through which it plans to combine with NielsenIQ to create a leading global provider of information and analytics in consumer and retail measurement.
GfK’s position in technology and durables across 67 countries combined with NielsenIQ's measurement of fast-moving consumer goods in 90 countries will allow for expansion within the companies' traditional client industries as well as new market segments.
Advent International will be the majority shareholder in the combined company, while GfK’s current shareholders, Nuremberg Institute for Market Decisions and KKR, will remain invested as significant shareholders in the combined company.
The transaction is expected to close later this year or early next year, subject to the customary closing conditions.
The White & Case team which advised on the transaction was led by partners Alexander Kiefner (Frankfurt) and James Hu (New York) and included partner Matthias Kiesewetter (Hamburg), partner of counsel Lutz Krämer (Frankfurt) and associates Nico Frehse (Hamburg) and Benedikt Happ (Frankfurt).
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