Key IP and Advertising Risks for Luxury Brands in the Digital Era

At a time when technological advancements are redefining the landscape, luxury, fashion, and lifestyle brands face a complex web of intellectual property and advertising challenges. Anna Naydonov, a partner based in Washington, DC, delves deep into these pressing issues. From the integration of AI and blockchain technologies to the evolving demands of ESG standards and the intricate dynamics of the supply chain, Anna highlights the critical risks as these sectors converge with the rapidly evolving digital realm, including the metaverse and virtual "try-on" technologies.

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